What is organic and what is not: Local sustainability store partners with an international organic farmer association

by Echo Store on February 01, 2021

Organic is often used interchangeably with other concepts and terms like ‘natural farming,’ making it confusing for consumers to identify the food that they are getting. To distinguish which food is clean, fair, certified, and safe in the market, one must know what organic means.  

Marco Schlüter, Head of Strategy and International affairs of Naturland, one of the leading farmer associations and certifiers for organic agriculture in the world, discussed this topic during the launch of their partnership with ECHOstore, a local store that promotes organic and sustainable products that advocates in nurturing and sustaining the self, the community, and the planet.