Women’s Month ECHOstore special - Vivencia Mamites

by Echo Store on March 07, 2023

March is an important month for women especially in the Philippines since this celebrates the invaluable contribution of women in our society. The celebration of Women's Month in the Philippines traces back to the efforts of women's rights activists in the 1980s who pushed for the recognition of women's struggles and achievements. In 1988, President Corazon Aquino issued Proclamation No. 227 declaring the first week of March as Women's Week. In 1995, the celebration was extended to the entire month of March through Proclamation No. 224.

In partnership with ECHOsi, the non-profit arm of ECHOstore, we are one in empowering women as we share their stories It is a time to celebrate the achievements of women throughout history, but also to raise awareness of the challenges that women continue to face in their daily lives. Filipina women have played a crucial role in shaping the country's history, from the brave women who fought for independence during the Philippine Revolution to the modern-day women leaders who are making significant contributions to the country's development.

Here in ECHOstore, we value the importance played by women in producing high-quality, eco-friendly, and sustainable products all throughout the Philippines such as coffee, jams and jellies, and more . The country has made significant progress in promoting gender equality in recent years, with women's representation in politics and leadership positions increasing steadily. 

Vivencia Mamites, a well-known weaver from the tribe of Bagobo-Tagabawa, has been ECHOstore’s partner not only in weaving but also in producing coffee. Vivencia, also known as Ate Ibe to her tribe people, grew into a micro-entreprenuer, after exploring that she could expand her market to coffee production as well. 

Back then, Vivencia's product lacked new consumers, and reach, which leads her product to have less revenue. ECHOstore now distributes and supports Vicencia textiles at international trade shows such as The New York Today Artisan Resource promotes marketing activities via ecommerce, bazaars, and home interior marketplaces.

“Through the combined efforts of the development program, and supplying her textiles to the GREAT Women Brand which transforms them into travel, home and fashion items as well as participating in the GREAT Women Trade Showcase led by the private sector partner for market access, ECHOsi Foundation…” (Gloria, 2018) helped her to empower her community and her tribe.

In recent years, several initiatives have been launched in recent years aimed at promoting women's empowerment in the coffee industry in the Philippines. For example, the Philippine Coffee Board Inc. has launched various training programs aimed at improving women's skills and knowledge in coffee farming, processing, and marketing. The organization also provides women with access to credit and financial resources to help them grow their businesses.

Overall, Women's Month in the Philippines is a time to celebrate the achievements of women, promote gender equality and women's empowerment, and raise awareness of the challenges that women continue to face. It is a time to reflect on the progress made toward gender equality in the country, but also to recognize the work that still needs to be done to ensure that women are fully empowered and able to participate in all aspects of society.