by Echo Store on December 23, 2020

Local Brand launches Meatless ‘Meat’ for Aspiring Vegans and Vegetarians

The New Plant-Based Burger has the Look, Taste, and Texture of Real Meat

Hoping to go meatless but don’t know how to start?

GUILTLESS developed plant-based meat called “WONDERMEAT” to provide Filipinos an environmentally sustainable and healthier choice without depriving them of comfort food cravings. “WONDERMEAT’s plant-based burger patties and ground meat were crafted by food, experts to deliver the meaty texture, chewiness, and juiciness of beef. From  appearance to mouthfeel and flavor, the meatless WONDERMEAT products were made to mimic real meat,” Chit Juan, spokesperson and known sustainability advocate said.                                         

“Filipinos love meat. By offering plant-based meat that looks, tastes, and feels like real meat, we hope to help ease people’s journey toward a vegan, vegetarian, or flexitarian lifestyle,” Juan added.                                                                           

WONDERMEAT is different from the veggie burgers and other plant-based alternatives that have been around for decades. While veggie burgers have typically targeted a niche group of vegans and vegetarians, this new generation of meatless meat aims to reach the mainstream market.

The locally-manufactured WONDERMEAT products are made of peas, black mushrooms, and beetroot. These meatless meats are all-natural, 100% plant-based, and non genetically modified. And they do not contain preservatives and monosodium glutamate (MSG). 

Going Meatless can Fight Climate Change

From a niche industry, a plant-based diet is moving into the mainstream market amid growing awareness of climate change.

In a 2019 special report on climate change, the United Nations’ Intergovernmental Panel on Climate Change (IPCC) stated that “a shift toward a plant-based diet” can significantly help reduce greenhouse gases from the agriculture sector.  

“About 21-37% of total greenhouse gas (GHG) emissions are attributable to the food system,” which includes agriculture and land use, storage, transport, packaging, processing, and consumption,” according to the UN report.

Is Plant-Based Diet Healthier? 

Apart from doing good for the environment, going meatless could provide health benefits. Several studies show that plant-based diet lowers risks of diseases like diabetes and heart ailments. 

A 2019 meta-analysis published in the JAMA Internal Medicine, which involved 300,000 participants in nine observational studies, showed that those following plant-based diets, had a 23% lower risk of developing type 2 diabetes. 

A study published in 2019 in the Journal of the American Heart Association, found that out of the 10,000 participants, those who ate mostly plant-based food had a 16% lower risk of having a cardiovascular disease like heart attacks, stroke and heart failure; 32% lower risk of dying from a cardiovascular disease, and 25% lower risk of dying from any cause. 

Juan said, “Whether it is for one’s health or the environment, plant-based meat is a good alternative to conventional meat. By mixing the familiar with the new, we hope to spark lifestyle change among Filipinos, one meatless meat at a time.”